What to Expect in The Basement
“Meet me in the basement” probably isn’t the first thing you’d say to a friend who just rolled into town—especially if you were in the mood for coffee or some delicious soul food. But The Basement (note the capitalized letters) in downtown Reno offers those things and more!
The Basement is a marketplace full of local businesses located underneath the historic downtown post office, which was originally built on the banks of the Truckee River in 1934. The downstairs space — originally the employee and sorting area of the post office — has been fully renovated and offers the chance for patrons to peruse a wide range of brands and services in a communal setting perfect for spending an afternoon beating the heat and finding a new favorite lunch spot, a new brand that’s just your style, or even a two-wheeled adventure!
Maple Moon Coffee Company
Nothing says cozy like handcrafted espresso, tea, and artisan baked goods. Maple Moon Coffee Company is an industrial-style coffee shop with a chic, relaxed aesthetic and plenty of comfy seating to catch up with friends or beat the heat with your favorite book. The iced London Fog is especially refreshing in the summer!
Beautiful Bearded Man
Even the burliest bearded men deserve a little pampering. Beautiful Bearded Man is a boutique barbershop that offers old-school professional hair and beard services in The Basement’s community setting. Whether it’s a simple gentleman’s haircut or something more extravagant like the Royal Shave—complete with a straight razor and hot towel—you can rest assured knowing your hair is in the hands of trained professionals.
BBM Nail Lounge
Of course, why stop at pampering above the neck? BBM Nail Lounge is right across the hall from Beautiful Bearded Man and offers a similarly relaxed and professional atmosphere open to both men and women. With leather chairs for optimal comfort and antimicrobial copper bowls for enhanced cleanliness, BBM nail lounge is ready to help patrons of The Basement look and feel their best.
Abloom Floral Design
It’s rare to find an abundance of natural beauty in the basement of an old building, but Abloom Floral Design offers just that. Abloom partners with local growers to provide beautiful, sustainably grown floral arrangements for every occasion. Locally grown flowers are often more eco-friendly and longer-lasting than their grocery store equivalents, and Abloom eschews harmful materials like floral foam in their designs—opting for a more natural, “boho” look. Aspiring florists should also keep an eye on their calendars for monthly wreath-making workshops!
Wide Canvas
Anyone who’s ever spent time planning a kitchen or bathroom design knows the slog of sifting through hundreds of colors, tile designs, and materials only to hope everything will mesh the way you prefer when it all comes together. Wide Canvas provides the guidance, fixtures, and materials you need to get your dream kitchen or bathroom with minimal guesswork and stress. With Wide Canvas’ studio space in The Basement, patrons can stop by to see examples, use the online configurator to plan their space to perfection and order custom cabinets from local providers.
Mo, Jo, & Zoe
You can trust a mother-and-daughter-owned brand to know any woman’s style! Mo, Jo, & Zoe started in downtown Truckee and recently took over the above-ground space at The Basement. This hip, modern boutique offers a fun assortment of shoes, clothing, accessories, and jewelry to fit any style.
Shay Co Shop
When the owner of Shay Co's daughter was born in 2018, she was introduced to another passion—quality baby clothes, toys, and items built to last. With unique offerings like vintage children’s clothing, handmade toys, and quality baby care items, Shay Co’s products are designed for style, comfort, and safety for mama and baby alike.
The Helping Moon
From humble beginnings on Etsy, The Helping Moon has since taken their online approach to crystals, gemstones, and spiritual wellness products into the real-world marketplace in The Basement. The Helping Moon offers prices for any budget on jewelry and home decoration pieces, offering quality goods from mother nature in the name of good energy—and a great deal!
La Roux Lash Studio
Good lashes are equal parts art and science, and it takes experienced technicians to get the perfect effect you’re looking for. At La Roux Lash Studio, your lashes are in the hands of a trained team of experts ready to help you find the perfect look in a fun, luxurious environment. Experience the rejuvenating self-care experience at La Roux with a range of services from a quick lash fix to a full extension set, all made to last with quality materials and individualized care.
Papa What You Cooking
One of the newest additions to The Basement, Papa What You Cooking, offers fresh, delicious New Orleans-inspired soul food and Southern baked goods made to order. With products like peach cobbler and Southern caramel cake, over 20 flavors of homemade sorbet, shrimp and grits, baked chicken wings, or the po’ boy of roast beef and gravy, it’s impossible to leave without finding a new favorite.
E-Bike Hub
Cycling is one of the best ways to get around while seeing the sights, saving on gas, and getting a bit off exercise at the same time—and adding an electric motor to the back means you can ride further, faster, and longer than ever before. E-Bike Hub in The Basement offers sale and rental services of every make and model of E-bike with customized colors and other considerations for the discerning rider. Perfect for self-guided tours or simply a relaxing afternoon on wheels, E-Bike Hub has something for everyone
